Table of Contents
- How to set up a WordPress website – the essential basics: domain name and hosting
- Domain name
- Registering a domain name and buying hosting with Bluehost
- Step 1: Visit Bluehost.com and click on the ‘get started now’ button
- Step 2: Choose a plan – the ‘Basic’ plan is good enough for beginners
- Step 3: Choose a domain name
- Step 4: Success! Now enter your personal account information
- Step 5: Setup your hosting package
- Step 6: Enter your billing information
- All done!
- Installing WordPress
- 1. Install a theme that suits the purpose of your website
- 2. Change the Permalink Structure
- 3. Delete the default content
- WordPress Plugins
- 4. Install a backup plugin
- 5. Install an SEO plugin
- 6. Install Google Analytics
- 7. Add a contact form
- 8. Create legal pages
- 9. Block or allow search engines
- Wrapping up
Setting up a website sounds like a technical nightmare for somebody who’s never done it before. It isn’t. Honestly.
If you’ve used the web and computers for a while, you shouldn’t have too much of a problem setting up a website.
How so? Because there are plenty of tools to help you. I’m sure you’ve seen the adverts for website building softwares like Wix at the start of a YouTube video?! There are others too, but the one we’re looking at in this guide is called WordPress.
It’s a content management system (CMS) typically used for blogging. But it’s way more versatile and can be used for building websites too. In fact, WordPress powers more than 30% of all websites and blogs you see online. Including some major brands.
You don’t need any technical knowledge to install WordPress (which is typically the scariest part of the process) as most web hosting companies worth their salt offer a push-button solution that does the work for you.
Here’s a screenshot from inside my hosting account. Clicking the marked icon starts the WordPress installation process. From here you follow a few on-screen instructions regarding the username and password etc you want to use and the software takes care of everything else.
That’s all you have to do to with most hosting companies. Your account might look different to this but the process is pretty much the same.
Looks simple, right? That’s because it is.
(There is an alternative, manual, method, but it’s beyond the scope of this article because it’s a little too technical. I want to keep things simple.)
How to set up a WordPress website – the essential basics: domain name and hosting
To create a website, whether you’re using WordPress or another software, you’re going to need two things: a domain name and some web hosting.
The term ‘domain name’ refers to the web address people type into their browser to view your website. In our case, it’s ‘gobuildawebsite.com’.
If you want to target a specific country, you might prefer to choose the domain extension for that country. For example, websites in the UK end with .co.uk or .uk, in France it’s .fr, Germany is .de and Australia is .com.au.
A lot of web hosting companies, like Bluehost, let you have a free domain for the first year when you sign up for their services. It’s the easiest and quickest way to get a website online for complete beginners.
When the free period ends, you can renew your domain for another year (or more if you like) for around $10-$15. Which isn’t a great deal to pay out, especially if your website’s making money.
The term ‘hosting’ refers to the location on the internet of all the stuff you need to run a website – think software, images, files and you’re in the right place.
Most people at the start of their journey choose ‘Shared Hosting’.
This is the cheapest available and means your site shares server space with other websites. It’s perfectly fine for beginners and sites with low traffic. If your site gets popular, you may find a few issues start showing up. When this happens (which is a good thing, right?), it’s time to review and upgrade your hosting.
Once again, this might sound difficult and technical but it’s often as simple as clicking an ‘Upgrade Hosting’ button inside your account to take you to the next level.
Registering a domain name and buying hosting with Bluehost
Bluehost is a popular web hosting company based in the US. Let’s go through the process of buying a domain and hosting from Bluehost.
Step 2: Choose a plan – the ‘Basic’ plan is good enough for beginners
Step 3: Choose a domain name
Or choose to setup your account and add a domain later.
Step 4: Success! Now enter your personal account information
Step 5: Setup your hosting package
You should pay careful attention to the detail at this stage otherwise you could end up paying more than you want to.
The image below shows the default options offered by Bluehost. If you don’t change any of these, the bill for setting up your blog could be more than you expect.
Check and uncheck the boxes relevant to you. And keep in mind that you’re paying for a 12, 24 or 36 month period.
Step 6: Enter your billing information
Once you’ve gone through this process, you’ll receive emails from Bluehost with everything you need to know to start building out your website. The first thing you want to do is install WordPress.
Installing WordPress is as simple as clicking a few buttons. Instead of walking you three each step with a series of screenshots, take a look at this video to see how easy it is. Skip to 1.25 if you want to get straight to the instructions.
This is where the real fun begins!
You’ve been through all the techie stuff – now it’s time to start working on the website itself.
Okay, so you might be thinking ‘what is a theme?’.
In WordPress terms, a ‘theme’ is a series of custom files and templates that create the look of your website. There are thousands of free themes available from within your WordPress site, but if you’re wanting something a bit special, you could buy a ‘premium theme’ from one of the many WordPress premium theme shops.
Let’s stick with a free theme for now. You can always look at the premium options later.
(Changing themes on a WordPress website is fairly easy but when you do it, you might have to make a few adjustments to make your site look good again.)
WordPress comes packaged with three default themes. Upon installation, the latest theme, Twenty Nineteen activates.
For some people, one of the default themes is good enough.
If it isn’t good enough for you, take a look around the theme directory for a better one. To access the themes, click on Appearance > Themes in the main menu on the left.
On the Themes page, look for the Add New button and click it.
On the next page you’ll see a whole load of free WordPress themes.
Now it’s time to start clicking the thumbnails to find a theme you like. You land on the ‘Featured’ themes page by default, but you can change the filter options to help you find one you prefer. There are thousands to choose from!
Once you find a theme you like, click on the Install button, which changes to Activate so you can activate it, then Customize, so you can, yep, customize it.
The Customizer area lets you make changes to your website and setup the elements you need. Here’s how the Customizer looks in a typical installation (this one’s from a theme called Storefront). It’s likely to change from theme to theme so expect variations.
If you’re building a website for your business, a premium theme could be a better option than a free one.
They usually contain more features, offer 24/7 support and they’re designed by professional designers and coded by professional coders.
This gives you a great looking website for a fraction of the cost of hiring a professional web designer.
If you go down the premium route, expect to pay $40 – $150 to get started (you may also need to buy a framework, like the one I mostly use: Genesis).
Recommended premium WordPress theme shops
Before we start adding content, let’s make a few changes to other parts of your website.
The permalink is the web address assigned to every post and page you publish (the URL).
The default WordPress permalink doesn’t prevent the indexing or ranking of pages. It’s just a bit, well, ugly and uninformative.
This is what it looks like: http://yourdomain.com/?p=123
The structure of the URL gives away no information about the content of the page. You can’t tell if it’s about baking or scuba diving.
It’s not a complete disaster.
In the search results, Google shows the title tag and either the meta description or some content from the page. So people will have an idea what your page is about.
Changing the permalink structure is simple and provides a much-improved user experience.
If not correctly managed, changing the permalink structure on an established site can result in a loss of traffic. To prevent this, all URLs should be configured to redirect users to the new URLs. This is usually done using 301 or 302 redirects.
Please research the topic before changing the permalink structure on an established site.
If your site is brand new, you can go ahead and change the permalink structure. Yay!
How to change WordPress permalinks:
- Log in as an Administrator
- From the menu on the left-hand side of the screen, click on Settings then Permalinks
- Check the radio button next to your preferred format (as you click through the various options, the information in the Custom Structure text box changes)
- When you’re happy, click on Save Changes
The example above uses the postname (post title) for the permalink. The example below uses the category/postname format for the permalink.
Have you ever seen the ‘Hello world!’ post on a brand new WordPress site?
Just in case you haven’t, this is what it looks like:
It’s the default post and should be moved to the trash straight away. There are several ways to delete it. Perhaps the easiest is to (make sure you’re logged in) view the post in a browser and click on the Edit link, which takes you to the editing area, then click on the Move to Trash button in the right sidebar.
So to the default comment. Navigate to the Comments section in the left menu, move your mouse over the comment so the link options appear, then click on Trash to delete the comment.
And finally, get rid of the default sample page using the same method for deleting the sample post: View the page in a browser, click on Edit then click on the Move to Trash button.
A plugin is an additional script that adds functionality to the base WordPress files. It can be as small as one file or as large as you like, depending upon the job it’s doing.
Plugins are essential for every WordPress site. In the next section, we’ll be looking at some plugins every website needs.
Once you discover the world of plugins it’s easy to go crazy and install more than you need. I’d advise against that in the early days because they can have a massive (negative) impact on how your site performs for visitors. Especially if they’re not coded well and you’re using shared hosting.
Once again, there are tons of free plugins available from inside WordPress and there are plenty of premium plugins available elsewhere.
Imagine losing your site after you’ve spent the whole weekend adding great content, uploading images and making it look amazing.
You’d be devastated, right?
Imagine losing a week’s, a month’s or even a whole year’s worth of work because you failed to create a backup.
Boy, that would tough. It would be hard to start again if that happened.
Luckily, there are services and plugins to help you avoid this terrible situation.
I’ve used the free plugins to create backups but, in my experience, if you’re not very technical, they are a nightmare to use when something goes wrong with your site.
Last time I used one of the free backup plugins they typically had two options for managing the database backup file: 1) emailing it to a nominated address or 2) storing it on the server.
Which is fine. At least you know where it is.
But how do you get it back into WordPress? That was tough and quite technical.
A push-button solution is better. One that guides you through the setup, backup and restore process in easy-to-understand steps.
One of the services I recommend for beginners is ManageWP.
The basic plan is free, but you only get monthly updates. For daily updates, the price is about $2 a month.
It’s ideal for anyone who doesn’t want to get involved with the technical stuff and wants to sleep easy at night knowing their website is in good hands.
Before installing a backup plugin, check with your hosting company as they may provide a backup as part of the service. Be sure to ask about the restore process too as they may charge for that.
Alternative WordPress backup plugins and services
WordPress has no built-in SEO settings, so you must install a dedicated plugin.
At least two do an excellent job.
The first is All-In-One SEO, which dominated the space for a very long time.
Then there’s WordPress SEO, which is currently more popular than any similar plugin.
Which should you choose?
WordPress SEO, in my opinion, is the best plugin of the two.
It has more features and gives you more control over settings on a site-wide and page-by-page basis, but it is quite hard to setup if you don’t understand the terminology.
Google Analytics is the industry standard for tracking website visitors. Of course it shows you how many people visit your site, but it gives you a whole load of other information too.
Here are a few examples:
- How long people stay on your site
- How many pages they visit
- Which pages they land on
- Which pages they leave by
- The devices people use including desktops/laptops/mobile devices
- Their geographic location
- If you use AdSense on your site, you can link Analytics to AdSense to see which pages generate revenue
- Track conversions
- The number of people active on your site in real-time
There are two stages to adding Google Analytics to your site. First, if you don’t already have one, you must create a Google account.
If you already have a Google account, click on Sign in.
If you don’t have a Google account, click on Create an account.
Whichever of the two links you click on, you see this page:
Enter your Google login information or click on Create an account. If you are creating an account, complete the online form, which currently looks like this:
Once you have created your account, or if you already have one, log into Google.
You will see a page like the one below, to create your Google Analytics account, click on Sign up.
On the next screen you enter information about your site and your location. Complete each section of the form, and untick any of the sharing boxes you disagree with, then click on Get Tracking ID to get your code.
You will see a screen asking to you agree to the terms of service. If you are not in the United States, change the country option to match your own, then click on I Accept.
Now, copy the tracking code (highlighted red on this screenshot) by clicking in the box on your browser. Use Ctrl + C or whichever shortcut you prefer, to copy and paste (Ctrl + V) it into your website.
Once you have the tracking code you must place it in your site. Google recommends placing the code in the header section, which sounds scarier than it is.
Some themes have special areas for Analytics and other scripts.
Check yours, if you don’t see one, try using a dedicated plugin like Insert Headers and Footers, which you can download here – or through your site.
When you have the plugin installed and activated, navigate to the options page: Settings > Insert Headers and Footers and place the tracking code in the area under Scripts in Header.
If it’s correctly set up, it will look like this:
Hit save and you’re done.
It can take up to 24 hours for Google to start showing data, so don’t worry if you don’t see anything straight away.
You need a contact form so people can get in touch with you.
There are a few options to choose from.
My favourite is Contact Form 7 because it’s simple and easy to use.
The default form is good enough to get started. And it’s fairly easy to create your own forms by adding extra fields.
To create a contact page:
- Create a new page
- Copy the shortcode created by Contact Form 7
- Paste it into your new page
- Write a few words encouraging people to contact you and when they should expect to hear from you
- Hit publish
You now have a contact page.
The default form looks like this.
The styling comes from the Twenty Fourteen theme (one of the default themes). So, it will look different on your site if you use a different theme.
You are best using pages (not posts) to create these for reasons explained here.
What goes into these documents depends upon the nature of your site and your geographic location. There are plenty of sites offering legal documentation so a quick search should give you something.
In some cases you may have to see a lawyer to have documents drawn up specifically for your site. Before doing that, visit SEQ Legal, which offers a ton of documents you may be able to use.
Finally, now you’ve set up your blog, do you want the search engines to read it straight away or do you want to add some content first?
It’s your choice.
The default installation of WordPress allows search engines to reach and index your posts and pages. You can block search engines reading your content until the site is ready, here’s how to do it:
Navigate to Settings > Privacy > and click Ask search engines not to index this site.
A word of caution – don’t forget to change this when you’re ready for search engines to index your content!
I hope this page helps you understand the process for starting a WordPress website? As you can see from each of the steps I’ve described, the process is reasonably straight forward. And it’s probably one of the easiest and cheapest ways to setup a personal or business website.
If you have a question about any part of the process, please feel free to ask it in the comments section or get in touch through the contact page.
*Please note, this article contains affiliate links, which means, if you buy after clicking one of our links, we earn a commission from the sale.